We aim to hone and elevate the budding Middle Eastern collectors by exposing them to new "hawas” i.e, artwork & design pieces and up-and-coming creatives; broadening their perspective while simultaneously encouraging emerging creatives, to expose their work, expand their horizons and adapt their business acumen to a modern marketplace and an informed and fearless next generation.

It's a win-win.

We believe in the transformative effect of art and design; the inspiration and the empowerment of being surrounded with beauty at its purest form. After all, what is art but an interpretation of life.